Business books have come a long way – but are they worth the read?
Business books are todays fastest-growing categories in the professional/trade publishing industry. Business books are a great asset to a person interested in starting his or her first small business and in recent years they have fast turned from heavy theoretical textbooks to a far more readable story format. In a recent interview with renowned business columnist Dave Borgner, Jack Yale asked him why it had taken so long for business books to catch on with most people. He answered in part by saying that in the past, between 45 percent and 62 percent of all business books were harder to read than other kinds of books because 68 percent of them used more complex words than we did. David Williamson, CEO of Mark Hallet Financial Services Inc. and the author of the top selling news letter “Brands That Sell”, thinks most business books are too theoretical. The interesting business books are the ones that not only get the facts right but also tell a story in an interesting and appealing manner.
But today, business books are far more approachable than in years past they tend to be...
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