Since the 19th century business cards were widespread among people of all classes with a business to promote. The earliest form of business cards, known as tradecards, were used as advertising materials and as maps used to direct the public to the merchants store. Today business cards are among the most important marketing material that every business must have.
The business card is perhaps the best salesman that you can have. That is why it is essential that it contains much more than your name, address, and contact numbers and services. It should be designed keeping its purpose in mind that is its being a powerful sales tool. So lets start with the design. If you want to create a business card that contains a photo with gradient colors you can try using a glossy paper to ensure that the cards are printed as good as they look on the screen. Or else, you can get disappointed with the print out.
In addition, if your card design contains background color or images, you can use papers that have gaps between them as these gaps will allow you to make up for the unavoidable elusiveness of the printer paper feed system. However, most stock cards dont have gaps so if...