Simple, isnt it? The first is a success and the second is a failure. The former entails more sales while the latter may mean waste of money, time and effort. Therefore, where do you think lies the demarcation line?
First impressions last. You may be a non-believer of this maxim but when it comes to marketing items like business cards, this maxim must be given a wider leeway. You do not want your business cards to rot like tomatoes, do you?
That best thing to do is to plan a catchy and functional business card. If the design requires, have it in full color to boost its potential to catch attention and be a head turner. Aside from that, never forget its functionality. Place in there the indispensable details of your company or yourself. After reading it, your information must be accessible to further guide them to your call of action. Whether you want them to purchase a product, subscribe a service or simply make yourself available for their queries, it is a must to give them the details that they will need in the future.
Business cards must leave a lasting first impression, that is. Before they can convince the potential readers to read them, they must...
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