Good questions can elicit good, thoughtful and inspired answers. Bad questions have a tendency to generate bad answers. The issue is to be able to select the right questions at the right time.
This is a possible list of questions that may precipitate a further analysis of a series of serious issues and often challenge a series of assumptions, an unsure foundation upon which a huge business may have been built.
These questions may be used by the business owner or a business advisor. Several questions can be selected and act as the starting point for an exploratory discussion about the business. However, it is important to think carefully about what the answers actually imply for the business.
Strategy questions?
What business are you in?
Where is the money made?
How do you stand competitively in the market?
Is your industry good?
What do you need to do to make a difference?
How does one raise profits quickly?
What gets kept?
What is discarded?
Marketing questions?
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Why do people buy?
Do we have any benefits?
Who are our questions?
