A Business Directory is normally published free of charge for users. Businesses get a free listing which is usually a name, address and phone number. If they want more information displayed they have to pay a fee.
Businesses and householders can now ask for a private number which means that their number is no longer listed. This has the advantage of reducing unsolicited calls but can harm the ability of a business to generate sales.
The size of the advertisement determines the price. Business names are listed in alphabetical order. This means that if a business name begins with the letter “a” it invariably has an advantage over a business that starts with the letter “t”.
Now many countries are creating opt out rules which mean they businesses can still be listed in a telephone directory but can not be contacted by companies who wish to sell them products. This has totally changed the landscape for telemarketing companies and businesses which have been burdened by new regulation.
The Yellow Pages generally refer to business listings whilst others refer to personal phone numbers and addresses. The main logo that is used is...
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