Business Is So Slow – How Do I Create More Sales?
When business is slow it’s time to make some more sales. One of the easiest ways to do this is to get existing customers to buy more from you. The expense of picking up a new customer far out way the costs of getting a “second sell” from an existing customer.
It is funny how much effort businesses put into getting new customers and then forget to follow through.
Gather information and build a database of your existing customers. The way your business handles data will make the difference between being a top performer in your niche and just getting by. You should be able to search and find information within seconds about every aspect of your customer base.
Research your existing customers. Do you know their latest plans? Do you know all their buyers? Do you know who else they buy from? Is the owner of the business getting close to retirement? Is the business up for sale? Is the business in trouble? Is the business expanding? If so, which territory are they expanding into?
Successful businesses understand their customer’s fears and desires. They regularly ask...
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