Amongst hundreds of research on consumer spending and buying, the holiday season has been declared the time where business boom is expected and where your business can get a lot of exposure to your consumer.
This may be the time where most people would want to spend a cup of eggnog at the fireplace with family members and close friends seizing the cozy atmosphere. This is also the time where people would want to share things to people and give to their loved ones. Thus more and more people would want to give unique personalized gift items that are affordable.
Anticipate the Season
By making an annual business marketing plan you can layout and plan ahead on which part of the year would you want to drive people in. You want to expose your wares and services to as many people as possible in order for them to come back and for you to get that repeat purchase from them.
Months before or by the middle of the year it would be wise to start rolling out the holiday marketing plans to give you a head start on other businesses. This may save you money since the demand is still low. Often business services offer discounts on clients who book them early so this...