What is it and who needs one?
The term business marketing strategy might sound like it is esoteric or stratospheric, so lets take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
Strategy comes from a Greek word stratagein meaning to be a general. Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have tactical plans which help you achieve your strategic marketing plan or overall business marketing strategy. Thats simple enough, isnt it?
A business marketing strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company.
Start with a goal: $2 million in sales this year; expand into new premises by a certain date; double the size of the company in 2 years whatever the goal may be. Something realistic but challenging. That’s the “war” you want to win. Guess who the general is.
Then work out a simple, overall plan of the major marketing steps needed to...
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