Creating and mailing business post cards is a logical choice when your small business has a small advertising budget.
Here are five factors to consider:
1. Your data base list of customers might well be under 500 names.
You can manage this list yourself on your computer and print out mailing labels. And since there are so few names, you won’t have to hire a mailing company to affix the labels, sort by zip code and take it to the post office for you.
2. Our advantage as small businesses is in cultivating a personal relationship with our customers. This holds true whether your business is entirely local or operates in a special business niche market on the national or international level.
A post card is intimate. Emotionally, who can resist reading a colorful post card? Especially those with a nice glossy front side with a compelling message. It’s like a personal message from someone you know.
3. Postcards are a private communication between you and your client so your competition has no idea of what you are doing.
There is no “waste” circulation since only those on your mailing list are included. This...
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