The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?
The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.
The Long and Short of Domain Names
Long domain names are a good way to go when your Web site is only going to generate traffic from online advertising such as Google’s AdWords or natural search engine results. On the Internet people find your site by clicking on hyperlinks which already have your Web site’s domain name typed in for them. So if you have a long domain name it is already there for your visitor and they do not have to remember it.
For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It’s long but it communicates a lot to the customer and perhaps...
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