By Plane or By Car; On-Screen Entertainment Travels With You
Entertainment and travel are more integrated today than ever before. In fact, two airlines, JetBlue and Song, are using in-flight entertainment as a top selling point with consumers.
JetBlue was the first carrier to debut up to 24 channels of live DirecTV programming in-flight in 2000 and remains the only carrier offering satellite television free at every seat.
JetBlue also plans to offer customers first-run movies, sports and news programming, plus other original entertainment developed by Fox.
These features arrive just as Song Airlines is announcing the addition of pay-per-view to its existing live television on flights.
For those not traveling by plane, there’s good news: On-screen entertainment is rapidly expanding to automobiles. According to J.D. Power & Associates, 28 percent of new 2003 full-size sport utility vehicles were equipped with a passenger entertainment system, and 46 percent of consumers are interested in adding rear-seat entertainment to their next car.
Because satellite’s broad coverage area reaches not only planes but also automobiles...
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