Calculating The Cost Of Poor Customer Service

| Total Words: 546

Have you ever thought about how much money has been lost due to poor customer service? Is it happening within the organization you are affiliated? Or perhaps you are the owner and are not aware of the practices of your employees.

A few months ago I had decided to purchase a new laptop. Being a business owner and from a small town, I try to frequent the local businesses if they have what meets my needs. This timeframe happened to be the week after Christmas so my thoughts are there a lot of sales going on and I should be able to purchase something at a discounted price. I tried the local store that claimed to have new computers and laptops.

I decided to call first so I could talk with someone on the telephone. An answering machine answered the telephone and informed they were busy with a customer and would return the call. I did not leave a message. I tried again an hour later and the same scenario. Finally on the third call I left a message stating I wonder how many customers you have lost due to no response. I did not leave any contact information. Later that day I decide to drive to the store since it was only a few miles from my home. When I...

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