Through your blog, you may be able to find a publisher for your next book. You may have never though about writing a book before, but blogging is not much different from writing a book. Your readers can help you sharpen your writing skills, if you pay attention to their feedback. Once you published your book, use your blog to create a buzz around it. The visitors reading your blog may become the unpaid advocates for your newly published book.
You should allow your customers to blog too. Yes, why not invite some of your customers to write about their experiences in your blog. You may invite them to review one of your products, or ask them to describe their experience dealing with your company. This form of testimonial builds trust between your customers and your company.
When there is trouble communicate quickly and honestly in your blog. Sometimes there may be bad news on the horizon. There is no reason to avoid using your blog to help put out fires. If there is trouble, let your blog help you resolve it. For example, you may have a software company that just realized there is a bug in the latest program release. Informing your customers about the bug is bad news,...
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