Buying a car can be hard enough; do I want a hatchback, saloon, 4-door, 2-door, convertible, four-wheel drive? How much can I afford to pay for insurance? Furthermore, being given the hard sell in the dealership showroom can add more pressure. However, do we need the hard sell or have we already subconsciously made a decision on the car we would like to buy?
Studies have shown that many customers do not need the hard sell, but instead just a picture to show off the features of the car. Weve all probably seen an advert on television or a picture in a magazine or newspaper, which has made us look at the car and want to have one on the spot! Obviously, it aids the customer if the picture is of something sleek and stylish rather than a rust-bucket, which is why the desirability of vehicles such as a sporty hatchback is high.
Manufacturers are clever in the way that theyll do this. Youll notice on more occasions than not with car adverts that the price provided is not for the car you are seeing. The picture of the car will be the top of the range version with all of the possible extras, but in fact the price youll be told is the starting from price for the lowest...
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