What could be more welcoming than the spicy smell of hot apple pie to receive you into a brand new neighborhood full of people youve never met? Hopefully you life has been full of warm, hospitable neighbors wherever youve lived. Perhaps not
If youve ever had a bad experience with a neighbor, you know just how much those invisible people really know about you. Maybe they peer through the curtains every time you leave the house, or have a secret spy chain who knows how they gather their ill-gotten knowledge? Fortunately, nosy neighbors arent all bad news for the marketer anyway.
The facts are that regardless of whether we trust them to watch over our possessions or are afraid to leave our possessions unattended in our absences, neighbors seem to know a lot about us. They know when we are usually home, and when weve been out past our normal bedtime. Theyve probably received mail meant for us, and know which catalogs we read. Hey, this knowledge is a goldmine in the hands of a savvy marketer.
Name dropping takes on new meaning when used in the context of the keep up with the Jones or keep tabs on the Jones philosophy whichever the case may be. All you...
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