Norin fusses with samples of foundation makeup in a department store. She smears some onto one cheek. Too dark. She wrinkles her nose. The second sample doesnt look right, either. The saleswoman at the cosmetics counter cleans Norins face with a tissue and applies another tone. She turns to her friend, who just shrugs. For the next sixty-five minutes, Norin fingers makeup boxes, dabs lip gloss and gazes at her tanned complexion in the mirror, searching for a new face that will give her a new identity.
With Norins actions it is evident that people, especially women, are very particular with what they want. They would stop at nothing just to get the right color of lipstick or the right tone of makeup. This is one of the reasons why the need for a better marketing scheme is important for every business. It is important to create name recognition and brand awareness so people would be enticed to purchase their products, thus, reducing the time customers spend in shopping.
Catalogs can be one of the most important sales tool for showcasing your products and services. They can be the tool you can use in announcing to the market what your business is all about. They...
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