The newest thing is old. From classic TV to retro fashions, nostalgia is in. As we grow older, decades past can seem better and better in our memories, and we look for reminders-in art, in entertainment and in cultural artifacts-that hearken back to the Good Old Days as we remember them.
Vintage advertising imagery is particularly popular. For example, many restaurants display vintage posters and memorabilia on their walls to lend a whimsically decorative touch. More and more Americans are replicating this in their own homes, with ads-as-art growing in popularity every year.
In fact, some ads are art. Over the years, some of America’s best-loved artists, such as Norman Rockwell, Alfred Buell, J.C. Leyendecker and Andrew Loomis, have contributed significantly to companies’ visual legacies and brand identities.
For example, Kellogg Company’s archives department is like a walk through history, documenting a century of American history and social change, including a significant shift in eating habits and family lifestyles. It is a time capsule of nostalgic imagery, evoking emotion, humor, warmth and fond memories.
Now the company is...
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