Investing on corporate promotional gift items is investing on relationship between you and people who help you succeed. These include your partner, your client, your employees, your loyal costumers, and everyone who have stood by your products or service for years. And since it is a type of investment, corporate promotional gift item always comes with a price. But sometimes, the return falls short of what you have expected. In other words, the income you gain just offsets the total cost of your corporate promotional gift items. What seems to be wrong here?
Many companies invest on promotional gift items for one reason and one reason alone: to earn more. As mentioned, giving away promotional gifts to partners, clients, and costumers, improves relationship which will in turn, convert to income. This is because the gesture of gift giving is remembered as well as the name of the company and the product and services it offers. Meanwhile, the company that only gets back the amount on money it has investment on corporate promotional gift item is definitely doing it the wrong way.
It may be okay to give a hundred dollar gift to a partner or a client provided that any one...
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