One of the most significant aspects of vacation travel in Europe has been the recent explosion of interest in the short break vacation market. No-frills airlines have led the way to opening up cheap routes from London and regional airports to destinations all over Europe. A short weekend break in some thrilling city has now become a viable alternative to sitting home in front of the television set.
A UK survey of Britain’s vacation habits recently shows that this weekend escape plan is now worth a phenomenal 34 billion a year. People are spending an average amount of 760 a year on these short breaks, flying off to European cities, cultural festivals and sporting events.
The three-day break is most popular, with 21% of respondents taking Friday off work to fly out and 34% arriving back late Sunday evening, giving them some 55 hours away.
Edinburgh and Glasgow were some of the most popular weekend break locations in UK, while Paris, Amsterdam, Palma, Dublin, Brussels, Venice, Nice and Madrid were their most popular European weekend destinations. Other airlines have reported strong interest in Prague, Rome and Barcelona.
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