The domain name is like the road-front sign for a Web site. For this reason care should be exercised when choosing a domain name. A good domain name can attract traffic while an irrelevant domain name may end up getting ignored by potential customers.
The domain names that are most memorable are those that are made of three to six characters. This makes them easy to remember and easy to type. Long or complicated names run the risk of being remember or spelled incorrectly. This can result in the customer not finding the correct Web site or worse: finding a competitor’s Web site.
The domain name should relate to business the Web site represents. The object is to irrevocably link the concept of the business and the domain name in the customer’s mind. If the business sells light bulbs and domain name is “bulb”, customers are likely to remember that.
It is usually a good idea to use the company’s name as the domain name, provided it is well known and not challenging to type accurately into a Web browser. This makes it easy for customers to locate the Web site. If it is a new company the domain name should be selected to describe...
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