The first, and most critical, step for registering your domain name is choosing the right one. The perfect domain name is memorable, unique, easy to spell, and will rank high in searches. Here’s what to do.
1. Keep it simple. The shortest and most direct domain name is always the best. You’ll have to get creative to find it, though, because almost every single word in English is gone. Most of the best domain names being registered today are a company name, a person’s name, or two-word combinations. If you use a two-word combination, try to own it both with and without the dash: happydogs and happy-dogs.
2. Try to use a domain name with your keyword in it. If you have a dog-oriented business, the happydogs/happy-dogs domain names are perfect.
Why? Because when you use your keyword, the search engines take notice. A dog-oriented web site with the word “dog” in the URL is always assumed to be closer to what a searcher is looking for than one that doesn’t have that word in it; because the search engines are in the business of giving searchers what they’re looking for, they will rank that site higher.
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