In the world of Internet marketing and sales, the key to being successful is being seen. A major way to get your site seen is through the use of a search marketing company specializing in this type of campaign management.
Search engine marketing, or SEM as it is known colloquially, has a proven track record of success. It deals exclusively with increasing the visibility of websites in search engine results pages, or SERPs.
Search engine marketing methods are defined as Search Engine Optimization (SEO), paid placement and paid inclusion.
Some Internet professionals simplify SEM as the purchase of paid listings. This is different from SEO, which has a goal of increasing results from free search listings. SEO is the practice of increasing traffic to a website through keywords and characteristics of the site. A sites coding, presentation or structure can all be factors.
By far, SEM has a wider acceptance among major Internet businesses as well as the casual affiliate/network/Internet marketer. In 2006, advertisers in North America alone spent an estimated 9.4 billion dollars on search engine marketing. Since 1992, this market has seen a whopping increase...
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