An aesthetically pleasing color scheme can make or break your website. After all, in advertising, color accounts for 60% of advertisement’s acceptance or rejection. Therefore, color plays a pivotal role in determining whether or not a potential customer will choose to conduct business with your firm. A web designer needs to ensure that all of your websites colors work in harmony, while keeping the clients identity consistent with other marketing efforts.
Quick Rules of Thumb
– Stick to 3 to 5 colors when planning a website
– When in doubt, use white for the background color, and black for the text color
Using Your Companys Logo colors
If your company already has a logo designed by a professional great! This is the best starting point for choosing your websites color combination. You may choose to use the exact colors found in your logo, or even add some complimentary colors. But, it is important not to stray too far from your logos color scheme in order to keep your companys identity consistent.
color Defines Mood
The colors of your website are important because they can elicit different emotions from your...
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