Choosing An SEO Expert? The IR Litmus Test, Part I
The online marketing industry is full of purported SEO experts that know very little about how search engines work or the document indexing process. What I have come to find is that these ‘experts’ are always just regurgitating catch phrases and tactics that they have overheard in blogs and forums.
This class of search engine optimizers developed their tactics and portfolios during SEO’s infancy. Low competition, low saturation, and with relatively under-developed search engines. Remember when all it took to get a client to the top of the search engines was to edit the Meta tags?
Not that current tactics are all that more complex. Title tags, focused content, keyword placement, RSS feeds, link exchanges, and blogs are all in the current expert’s repertoire. Not exactly brain surgery.
This haphazard success is soon going to evaporate though, as competition increases, more companies continue to migrate online, and the search engines refine their indexing and relevancy algorithms.
So, why are many SEO experts not as qualified as they purport to be?
The answer lies...
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