When you’re looking for the right directory to list in or to use for research, it can be a nightmare. Everyone thinks of Yahoo!, of course, but there are quite literally thousands of other directories out there, many specialized, others not. How can you tell the difference?
By being educated on what you’re looking for. When you’re looking for the right directories to list in, use the following guidelines.
1. Everyone lists in free directories. Why not? You can list in as many as you want, and you’re not losing anything by doing so. Free directories include Yahoo! and Dmoz, as well as hundreds of others who either use their own listings or license listings from Yahoo! and Dmoz. You shouldn’t stop here, though, especially if you’re running a commercial website.
2. The more directories you’re listed in, the more inbound links to your website you’ve got. And the more inbound links your website has, the higher the search engines will rank your page. Make sure when you create your directory listing to use your keywords in the text; in some search engines, this will help your ranking as well.
3. Some of the...