Toys for grown-ups pushing kids’ toys out of Christmas most wanted list.
Christmas used to be a time for the kids but now the adults appear to be taking over. The top twelve toys this Christmas as identified by the Toy Retailers Association contain a suspiciously high number of toys aimed at bigger kids. This apparent paradigm shift in the toy market should come as no surprise a brief look around the internet reveals an entire market devoted to the taller toy consumer.
As UK toy stores prepare for the inevitable Christmas rush, their shelves are stocked not only with gifts for children, but of stock on the wish list of an ever growing adult market. A brief look at the most wanted list for this Christmas shows toys such as Robosapien V2, Roboraptor and the Doctor Who Remote Control Dalek. It does not take an industry expert to surmise that these toys are aimed at a demographic with full time jobs and high disposable income rather than a demographic that watches Saturday morning television.
The rise of toys for grown ups has been an increasing trend in recent years and coincides with an increase in retro culture that dominates the film and...