A venerable name in autodom is being resurrected and it will soon grace the body of a large, rear wheel drive luxury car. After a successful concept car debut at a pair of recent auto shows, the Chrysler Imperial will be built and should be in U.S. showrooms in 2010. Yes, it will be a long wait for the Imperials return but the car must first await additional changes within DaimlerChrysler before it can be built. Read on to learn more about the Imperials impending return.
The Chrysler Imperial that has been currently making the rounds at various auto shows has been well received. Visitors have remarked favorably about the cars Bentley like look as well as its cavernous interior and luxury appointments. Currently, the brand has nothing larger or more luxurious to offer buyers who might want to upgrade from the 300C, thus Chrysler has been regularly losing buyers to more luxurious brands, something parent DaimlerChrysler [DCX] wants to stem.
The Imperial name can be traced all the way back to 1926 when Walter P. Chrysler decided to take on Lincoln and Packard with a luxury model all of its own. From its inception, the Imperial has always represented the top of the...
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