It might be a long way from the outback or actual off road driving but Chrysler is becoming very innovative in its marketing efforts to allow potential clients to experience the Jeeps trail rated difference!
In early October at the South Florida International Auto Show, Chrysler set up what they called Camp Jeep. To those less term enriched, Jeep made a driving exhibit to give test drivers the real-life experience of driving a Jeep off road. This was no minor feat for Jeep. To build their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and spend almost six days developing the obstacle course. The trail featured a water obstacle and an 18-foot hill as well as other driving challenges. All to show potential clients just what a Jeep can do out on the trails.
If this wasnt enough, Chrysler is going it one better at their upcoming “Full Throttle Test Drive Event” at the Wild Rivers Water Park in Irvine, CA (Los Angeles area) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of vehicles on three different specialty courses, one of which will be a 4×4 off-road adventure...