Business owners know the bottom-line impact of business communication. It doesnt matter if the communication is a memo to employees, a sales letter to prospects, or a thank you note to customers… A clear, quality message can build your business and the wrong message can demolish it.
Clear messages motivate employees, create positive change in the workplace, increase the possibility of getting a raise, and (most importantly) make a sale! The wrong message can mean lost opportunities, upset employees, and can even send your customer to the competition! Which type of message would you rather give?
Use these 4 steps to make sure that your communication improves your bottom line.
1. Know your audience. Ask yourself what is important to your audience? Make sure that every sentence resonates clearly with the message that you know what your audience wants and you can deliver it. For example: If you are writing to your boss and youre asking for a raise, dont complain about the rising cost of homes; your boss is concerned about the business bottom line. So instead, talk about how you are going to be more productive and improve the business bottom line because...