Is your PPC campaign getting sabotaged by fraudsters? Are you depleting 10%, 20%–even 40% of your budget on wasted clicks? How to catch these scammers with their hands in the cookie jar!
If you advertise in Pay Per Click Programs like Google’s Adwords and Yahoo’s Overture, someone is keeping you from maximizing your profits. If you pay those megabucks for every click and you always seem to be getting a little less than you put in, Stop and Consider . Could you be the victim of click fraud?
Pay per click is a 5.6 billion dollar industry in 2005. Industry estimates range between 10% to 40% of this figure to be caused by fraudulent clicks. It adds up to 500 million to 2 billion dollars of advertiser’s precious dollars being wasted. That’s a serious chunk of change, that you the PPC advertiser may be losing! Are we exaggerating the threat?
“Anyone who says this is not a real challenge is kidding you” says Search Engine giant Yahoo’s executive John Slade referring to Click Fraud.
According to a Newsweek article, Google and Yahoo are struggling to adjust the definition of “good-faith click”...
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