Closing Every Sale – 7 Key Steps To Closing Every Sale
When a client tells me theyre not bringing in the sales they want, one of the first questions I ask is, Are you asking for the business? Their response is either No, I dont know what to say, or What if I ask and theyre not interested? Well, if you dont ask, youll never know where you stand with your prospect.
The close is a crucial moment of decision in the sales process when the prospect decides whether to enter into a business relationship with you or not. For many people this is such a painful time that 50% of all sales calls end without asking for some sort of commitment to the next step.
Let me share a story with you. Jim and Ron were friends for more than 25 years and golf buddies for nearly the same amount of time. They had grown up together, were as close as brothers celebrating each others personal and professional business successes over the years. One day, while theyre teeing off, Jim turned to Ron and said, Ron, how come after all the years weve known each other, youve never given me any business? Ron turned to Jim and simply said, You never asked. This response may sound surprising,...
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