If you are new to search engine optimization and want to boost traffic to your web site, writing good Title Tags is a great place to start.
Many coaching web sites lack good page titles. They are often completely ignored during the design process or just poorly written.
This causes two main problems:
Firstly, a poorly written title won’t get many clicks.
Here’s what happens …
When someone performs a search, they are provided with a list of results to choose from. This list uses your page titles to display to the person doing the search. If your page title doesn’t grab attention, it won’t be clicked on.
It’s like writing a great book on how to catch fish, but giving it a crumby title of “A Fishing Book.” It will easily get passed up in favor of the book next to it titled, “How to Catching A Lot of Fish – Easily”
The second problem is lower search engine rankings.
Generally speaking, if your page titles don’t contain keywords that people are searching for, then your pages will have a lower ranking than if your title did have those keywords.
So...
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