It is incredible to me to see how many businesses operate with a mindset that gives every indication they do not want to succeed. These business operate from a position of weakness and essentially live off the charity of a few friends, family and business associates who purchase from these businesses out of a sense of grudging pity.
These businesses do not have the best price. They may not even have the best product, but somehow they hang on wondering why it is so hard for them to be successful.
There are also businesses that operate from a position of strength. Interestingly many of these businesses do not have significant capital, they may not be household names, yet their sites continue to garner customers who are very satisfied with their shopping experience.
When you operate from a position of strength you are telling your customers that you believe in your product and you believe in their ability to make an informed decision.
When you operate from a position of weakness you are telling any who will listen that you are simply trying to make a living and if they dont buy from you then youre probably not going to be around next...