I always cringe when that is the first question from a restaurateur, and my response is always the same – “Is price more important than taste”?
Consider the following – restaurants usually sell a cup of coffee for about one dollar. And when they pay $6.00 per pound for coffee, their cost per cup is about ten cents, (which means their profit is ninety cents). So the difference in their profit between $6.00 per pound and $3.00 per pound is the incredible sum of five cents per cup. However, the real difference will be in the taste of the coffee.
The taste difference is even greater with coffee brewed in an espresso machine since an espresso machine is an amplifier. It will highlight a really good coffee, but conversely, it will also amplify any faults with that coffee.
Remember, espresso is not a type of bean, but is a method of brewing coffee. Espresso coffee is tightly packed (7 grams), through which hot water (198 degrees F) is forced at high mechanical pressure (132 psi). The resultant one and a half fluid ounces is the elixir known as espresso, and many countries could be conquered before 9:00 am if their population were to be...
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