Now, you dont wanna miss out on use of a proven, effective sales tool. Do you? Of course not! Heres What Sales Pros AttemptNow, this is interesting a recent client survey revealed that most sales professionals feel pressed to accomplish a lot during a prospecting call. With each executive-level cold call most professionals take a big breath and in one great big run on sentence try to establish rapport by being friendly, gain credibility by giving company history, learn about the prospect with probing questions, introduce and sell products/services all within the parameters of one brief make-it-or-break-it telephone call to the executive suite.Youll Never See It Coming, Heres WhyHeres a news flash it cant be done! Even bigger news this kind of approach actually signals executive assistants that you dont belong in the executives office. The assistant will simply smile, refer you down to a lower level and youll never know why or how you got booted down the ladder so quickly.
So, lets go to the heart of the matter, take a close look at the structure of the phone call itself. In the 35 to 90 seconds that youll have to spend on the telephone at the executives level youve...
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