In running a business most of us at some point have to do some cold calling. Just these two words “cold calling” can strike fear into the heart of even the most determined entrepreneur.
So how can we make cold calling easier? Here are some tips that might help:
1. Who are you going to ask for?
Try and find out the name of the person you want to speak to before you pick up the phone. There is nothing worse than saying “Can I speak to the manager?” Immediately the secretary knows that this might be sales call.
How do you do this? There are many websites and publications that actually tell you the size of the company and who the boss is. Your local chamber of commerce might be able to help with this regard. Attending networking meetings is another way to find out who the decision makers are.
2. Learn more about your target.
Get to know a little bit about the business before you call them. This way when you speak for the first time with somebody new you have some common ground.
3. Talk to your existing customer base
Talk to your customers and any business people you are friends and ask for help. Many...
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