It’s noisy out there!
And every business wants to get noticed. We’re living in an “overcommunicated” society. Consumers are on information overload. Thats what marketing gurus, Al Ries and Jack Trout, told us 25 years ago. And that was before the Internet and Blackberries and Podcasts. So how can you grab the attention of your audience?
Ever wonder why the telephone companies use frogs and dimes and monkeys and beavers and geckos in their ads? Why? Because you can’t SEE phone service.
We have to learn to create a visual when we speak, so that people can see what we’re saying. We can’t present ourselves in black and white like in a kid’s coloring book. Pick up a crayon or two and color yourself in!
Whenever I say this, someone always asks me, “But Tsufit, what if I don’t have any color?” You do. You just have to find it. Sometimes you have to really dig for it.
A client came to see me a few years ago because she had to give a speech about her Speaker’s Bureau to a bunch of professional speakers. She was shaking in her boots (OK, so I’m exaggerating a bit) because she,...
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