The Explicit Need
Selling a product online is a great way to break into the world of commerce without all of the expenses involved in setting up a brick-and-mortar business. Unfortunately, many people do not realize that selling a product online involves more than slapping a product description on a web page and waiting for the money to roll in. Selling online involves time and effort, and many internet retailers make costly mistakes.
Email Marketing Mistakes
Many people selling a product online use email marketing to generate sales. The following are the most common, and often most costly, mistakes that can be made when email marketing:
-> SPAM. SPAM is one of the most costly mistakes you can make when marketing a product online. Not only does it ensure the loss of a sale, but also it can potentially cost your business when the recipients file complaints. While inducing people to subscribe for e-zines and e-mails are encouraged, unsolicited mails are to be discouraged.
-> Over sending. If you practice the art of send, send and send, the recipients of your email will end up blocking all messages from you. They could even end up filing...
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