Of the top 500 companies in the USA only 40 have a company blog. The reasons for this are not yet clear, however some speculate that marketing agencies do not have enough domain specific knowledge to truly comprehend the value of a company blog from a PR, branding and direct sales perspective.
According to Bill Gates a company blog provides opportunities for companies to establish opinion and thought, whilst creating a human face to an organization.
Speaking with a blog consultant may help to explain the true ROI that can be gained through effective blog management and implementation; a company blog is an effective SEM (search engine marketing) tool that establishes authority and provides direct sales conversions.
With the rise in social blogging, the commercial sector is set to follow, with companies such as Microsoft already realizing and experiencing the benefits of a company blog. They are able to respond to news as and when it happens, they are able to attain feedback on products, and they have also created a sales platform that speaks with millions of highly targeted customers.
With blog consulting services from search marketing agencies and...
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