Sites such as Expedia, Orbitz, and Travelocity claim to offer the best price – sometimes even guaranteed. They may even claim to offer the best rates on a luxury world cruise, a trip that travel wholesalers publicly prefer to be sold by agents. Others offer to beat any price or to match it. The emergence of online travel sites have put many agencies out of business, and claim to have conquered the consumer base by offering quality product at a lower cost. The volume done by these sites is said to make up for their marginal profit. But these are no more than half-truth cover stories. Let us debunk these myths one at a time.
What it the Product Difference?
When you call your local travel agency and ask for a price quote on an air and hotel luxury travel vacation package, most consumers will check against one of the more popular travel websites to see what prices better. True, two thirds of the time, you will find that the Internet will beat the travel agent price by about $150. So what is the difference? The travel website will assure you that it is the same package. They will even give you the exact same flights. But when you book with Orbitz or Expedia, they...
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