If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.
I want to go over a three-step outline for your marketing which are:
1) Surveys
2) Getting Attention
3) Postage
Marketing surveys save you from flying blind in your business marketing strategies and are the best way to find out what you should be offering, to whom and how. When you don’t really know what to put in your direct mail marketing it’s because you haven’t done your research.
In order to get the response you would like on your direct mail marketing campaign, one area you need to look at is whether or not you are using a survey to find out what to say to your public. You may immediately answer No I dont survey. But truthfully, its very possible you do and just dont realize it.read on.
You know your market quite well because you already sell to them. Youre unwittingly surveying all the time. Take this example:
An optometrist has an optical boutique. He knows that the biggest market for his eyewear are...
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