Construction Industry Firms Have Huge Opportunity In Search Engine Marketing
Companies and suppliers in the construction industry are behind most other industry sectors in the construction industry when it comes to taking advantage of the internet marketing opportunities available online. While this is a problem, it represents a huge opportunity for forward thinking firms that want to make sure they get in early.
In comparison to other sectors such as finance, recruitment, online retail and travel, there are a small number of firms really taking online marketing seriously. Therefore, low competition equals far lower costs of entry for internet marketing activities such as pay per click marketing and search engine optimisation. For example, finance sector firms are paying up to 20 per click on Google for phrases such as debt management which compares to as little as 50pence a click for bidding on phrases such as construction services. Furthermore, competition for natural search engine rankings is insignificant in comparison to finance and travel sectors.
The people responsible for bringing the industry up to speed with allocating money to search engine...
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