One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list. This is one of the best ways to maintain return customers.
Always ask a customer right before they check out if they want to be added to the consumer mailing list. On internet websites it is best just to have a box that the customer can check if they choose to be on the list. The less information that they have to fill out the better, too much blanks to fill out will cause them to decide not go through with the consumer mailing list.
Dont inundate the consumer with mailings once they are on that list. It gets annoying for the customer and costly for you, the business owner. Keeping mailings down to monthly occurrences will keep you fresh in their minds and the most likely source that they will turn to when they need to buy more of a product that you have. Also consider the fact that they may hold on to your newsletter or advertisement for future reference. This is a great opportunity for you to offer incentives to the consumer that you are targeting in these consumer mailings.
When sending out mailing lists make sure that it is...
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