Consumers have consistently and rapidly adopted new digital technologies–CDs, MP3s and DVDs, to name a few–because of the improved quality, choice, convenience and interactivity they provide. And this consumer adoption trend shows no sign of slowing.
The latest development is HD Radio’ technology, which offers broadcasters and their listeners radically upgraded audio quality, along with an on-demand interactive experience and compelling, new wireless data services. HD Radio marks the most significant advancement in radio broadcasting since the introduction of FM stereo more than 50 years ago.
Consumers can continue listening to the same local AM/FM stations they love but with the added services and benefits that HD Radio offers, including:
• AM digital will have FM-like audio quality, allowing for new and innovative programming using music formats. FM digital will have CD-like audio quality.
• Static-free and crystal-clear reception.
• Multicasting for more channels of programming that includes currently unavailable genres.
• Metadata-song, artist and other information (news, weather, traffic...
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