If you have your own websites, there will be all sorts of people asking you to place a link to their site on your site. You have been approached by link buyers, link sellers, and brokers. Every one out there believes that getting links is the be-all and end-all of search engine optimization.
On the one hand I have to agree that getting links is important, on the other, I am not comfortable with some of the methods used. And to add to the already grey area of buying links for the purpose of altering your search engine ranking is a directive from a major search engine, the most major one actually, that they will be lowering the valued of sold links!
So, let us look at some of the basics of getting links that will, quite likely, be the smart way to get links.
First of all, I think that it is not natural to have many sites giving you sitewides. Why would a normal site want to give you a link from all of its pages? Ok, for a coupe of sites there might be some reason, but for the most part it is unnatural. The moral of the story is that, if you buy links, buy them on a specific page, probably the homepage, and not on all pages of a site.
Second, make sure...
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