SEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal links and page rank are of decreasing importance. They then instruct us as to how to go about getting good links by personally contacting other web sites and proposing a reciprocal link! Confusing! As is much of the advice given to prospective site designers.
Personal experience with our own web site has shown that the following is correct and works;
Content is the key. Lots of it, with constant up dates to it, and it should be well written and informative not just a sales pitch.
The more pages you can create the better. Upwards of 100 pages will highlight your site as an important one. Sites with only a few pages rarely appear on the first page of search engine results.
As the site ages its importance will increase. Those who got in early generally outperform the later sites. Google also have an ageing process for links. As these links approach six months old they become of more importance.
Reciprocal links once gone through the ageing process are still being...
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