Marketing is an ongoing journey for your business.
That might seem like an obvious statement, but the actions of many small business owners might indicate otherwise. For many you build a web site, or create a brochure, or go to a few networking events and then you wait for results to happen. Effective marketing rarely works like that.
It takes regular and consistent effort to keep your pipeline full of good high-quality leads that you can work on converting into paying clients. It doesn’t have to be an all-consuming effort, but it does take consistent effort.
Here are four ideas for continuously moving your marketing forward:
Study up on marketing. There is no shortage of resources out there including books, audio programs, tele-classes, courses, etc. Look for the ones that offer proven, hands-on strategies and tactics, not get-rich-quick schemes.
Form or join a “think tank” or “mastermind group.” Find a group of people who will care just as much about your success as you do (and that you’ll care about their success). This isn’t just a group of friends who will tell you what you want to hear, but a...
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