The vast majority of Contract Cleaning Companies are small one-man band outfits that provide basic cleaning to a limited number of clients within a relatively restricted area. This is fine unless you want to make real money and continue growing and expanding. If you restrict yourself to a small locality and operate alone then you have a limited number of potential customers. If you want to be out the front of the competition and challenging the big players in the cleaning business then you must be prepared to widen your horizons.
Much of your competition will be these small cleaning companies who because they have limited overheads will be able to undercut you. However by careful marketing you can put yourself ahead of these and get yourself recognised before them. How to market yourself successfully has been covered in previous articles. Having beaten off the competition by your carefully planned marketing strategy you will still restrict your growth potential if you do not widen your area of coverage.
A planned well managed expansion is difficult to achieve within the cleaning business. Once you start to advertise your services outside of your immediate area you...
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