Copywriting 101: How to Get Your Customers to Take Action
If you want people to buy, you gotta ask for the sale.
Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking.
So, what is a call to action? It’s telling people what action you want them to take. Typical calls to action include:
Hurry in today.
Buy now.
Call now.
Visit now.
Click here now.
Nothing terribly sexy, I agree. However, if you want to see an increase in your customers, leads, income, etc., this is an essential component.
But, you might be thinking, isn’t it obvious? Why else would you be running an ad if you didn’t want people to buy what you’re selling?
Good question. And it’s true, people do know (if they stop to think about it) that you would probably like them to buy from you.
However, the unfortunate truth is your potential customers aren’t going to spend that much time thinking about it. People have too much going on in their lives to spend very much time and energy on your business....
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