Corporate Events: How To Impress Clients And Win More Business
Entertaining your clients should involve more than just shouting a few rounds at the local pub. Smart businesses realize that impressive corporate entertainment raises their profile, consolidates existing business arrangements and provides a focus for future deals. So the careful choice of corporate events should be part of your overall hospitality strategy and not a spur of the moment decision, and the budget for this should be part of your overall marketing plan. And remember, you dont have to go overboard expense-wise to impress, since some of the most memorable events cost the least to stage.
Try to understand your clients tastes and relaxation modes. Just because you are a big Manchester United fan, it doesnt mean your clients get a thrill by giving up their leisure time to see a football match. A wine tasting event in France or some other cultural event, for instance, might allow you to entertain a broader set of clients. Remember, the aim is to spend time with the people you are entertaining, not just occupy their time with the entertainment. For example, if people split up to cover different...